Privacy Policy

1. INTRODUCTION 1.1 VALOR MARKETS (trading as “VALOR PRIME X”) (also hereinafter referred to as “the Company”) is committed to protecting personal data collected through its website. 1.2 By registering an account and/or using the website and/or services, you acknowledge and accept this Privacy Policy.
2. DATA WE COLLECT 2.1 We may collect personal information that you provide directly when registering an account, submitting onboarding documentation, or contacting us. This may include: i. full name; ii. government-issued identification documents; iii. email address and telephone number; iv. residential or business address; v. billing or payment-related details. 2.2 We may also collect technical and usage data automatically when you access or use the Website or Services. This may include: i. IP address; ii. browser type and version; iii. iv. v. vi. device identifiers and operating system; pages visited and time spent on pages; click-through data and interaction metrics; referral URLs and general location information. 2.3 We collect only the information reasonably necessary to provide and maintain the Liquidity Services, comply with legal obligations, and protect the integrity of our platform.
3. AUTOMATIC COLLECTION AND COOKIES 3.1 We use cookies and similar tracking technologies to ensure the proper functioning, security, and usability of our Website. 3.2 We may use analytics and monitoring tools such as Google Tag Manager and Microsoft Clarity to better understand user behaviour, improve performance, and enhance the overall user experience. 3.3 Users may manage cookie preferences through browser settings. Disabling cookies may affect certain Website features.
4. PURPOSES OF PROCESSING 4.1 We process personal information for legitimate business and compliance purposes, including to: i. provide Liquidity Services and related platform functionality; ii. verify identity and satisfy KYC/AML obligations; iii. prevent fraud, misuse, or unauthorised activity; iv. administer Client accounts and respond to enquiries; v. monitor and improve Website performance and security; vi. comply with applicable regulatory and reporting requirements. 4.2 We do not use personal data for purposes unrelated to our services without appropriate legal justification.
5. LEGAL BASES We process personal data only where permitted by applicable law, including where processing is based on: ii. iii. iv. i. your consent (where required); contractual necessity, in order to provide services requested by you; compliance with legal or regulatory obligations; the Company’s legitimate interests, such as fraud prevention, platform security, and service improvement, provided such interests do not override your rights.
6. SHARING OF INFORMATION We may share personal information with trusted third parties where necessary to provide and support the Services, including: i. ii. iii. iv. v. technology providers and hosting partners; payment processors or custodians (where applicable); liquidity providers, counterparties, or settlement partners; auditors, legal advisers, and professional consultants; regulators, law enforcement, or competent authorities where required by law. 6.2 All third-party service providers are required to process information securely and only for the purposes authorised by the Company.
7. RETENTION AND SECURITY 7.1 Personal data is retained only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including regulatory, tax, accounting, and AML record-keeping requirements. 7.2 Once information is no longer required, it will be deleted, anonymised, or securely stored until lawful disposal is possible. 7.3 The Company applies reasonable technical and organisational safeguards to protect personal information from unauthorised access, misuse, or loss. 7.4 However, no online system is entirely secure, and the Company cannot guarantee absolute protection of transmitted or stored data.
8. YOUR RIGHTS 8.1 Subject to applicable data protection laws, you may request: i. access to the personal data we hold about you; ii. correction of inaccurate or incomplete data; iii. deletion of personal information (where legally permitted); iv. restriction or objection to certain processing activities; v. portability of your personal data in a structured format. 8.2 Requests may be submitted to the Company using the contact details below, and we will respond within a reasonable timeframe.